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 Everyone knows that social media is becoming more and more popular by the day. There are hundreds of millions of people using social media sites like Facebook and Twitter on any given day. For instance, Facebook has over 550 million users, which is a truly astounding figure. More impressive are the 225 million people who log onto their Facebook page daily and the 700 billion minutes that are spent on the site, checking statuses and chatting with friends. So how can your business get a piece of the enormous traffic flow to Facebook?
The simple solution is Facebook advertising. Whenever a person logs onto Facebook for any reason, the page they visit has a sidebar that is filled with mini-advertisements created by users for users. The beauty of a Facebook ad is its contradictory nature - unobtrusive, but extremely effective at hooking users who need a product like yours. You can advertise anything - your Facebook business page, your next company event or just provide a direct link to your business homepage. Even if you choose not to have a business page created on Facebook, you can still advertise your website on its network.
Facebook offers two options for businesses to advertise on its network of profiles and business pages: cost per click (CPC) and cost per thousand impressions (CPM). A CPC campaign works like any regular Google ad campaign, which directs users to your specified site based on a price you are willing to pay for that person's click. The benefit of Facebook's CPC campaigns comparatively is the price, which is significantly lower than that of other large scale promotions. A CPM campaign is even less expensive, having a business pay a low rate every time 1000 people view your ad. CPM campaigns are the right choice for businesses looking to simply raise awareness for a brand, a product or even an event.
 With Facebook advertising, you have the ability to target users' specific likes and interests, ensuring that your ad is being seen by the audience that you are looking to reach. You can also set a daily budget for your ads, ensuring that you spend only what is available in your budget. Keyword Performance can aid you in the preparation and execution of your chosen ad campaign, using SEO and keyword research to help you reach as many users as possible. Facebook advertising should be the next step in your company's marketing strategy. Can you afford to overlook more than 500 million potential customers?
Contact Keyword Performance for all of your social media needs today toll free at 1 (877) 242-2224 or by filling out this contact form.
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