Want to bring more traffic to your website? One option is to use linkbait. As the name implies, a page designated as “linkbait” on a website gets others to link to you – and you’ll link to them, too – and to bring in traffic. But, as stated in the article above, creating a linkbait page can be difficult to do for some website owners, as you want to make everything about your products and services. These can be the bulk of your website, however, but a linkbait page needs to be relevant to all users. In fact, the subject should even be somewhat news worthy.

Think of it almost as a press release or an article marketing page, only no link to your website is included in with the content. The page sits on the website and, because of its non-promotional content, other websites see it and link to it or may even send you a link request. The topic doesn’t always need to be relevant to the latest news story, however, and any informational page not about your products and services can be added as linkbait. For example, an SEO website wanting to create linkbait may make an informational page about various types of on-page content strategies.

One word for linkbait at Keyword Performance is a content page from scratch. Although these pages, in some cases, can be promotional for the products on the site, they’re informational in most cases. While these pages, being new, may take longer to get page rank, they often bring in more links and traffic in the long term, especially if the URL for the page is keyword-specific. Additionally, these pages often have an interior link pointing to a relevant product page, although the actual topic of the content page is purely to inform the reader.