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Marketing trends have changed substantially through the years, evolving significantly from the days of newspaper and radio ads. Brands must adjust their marketing strategies as consumer behavior shifts to adapt to new trends. In today’s marketing, staying on top of the latest trends is vital to your business’s success.
Keeping on top of the current digital marketing trends can be challenging with all the new technologies, algorithm changes, and improved marketing tools. That’s why working with a quality digital marketing agency is essential today. As we enter a new year, you can expect to see new digital trends in 2023. What will change, and how will your business adjust to reach your target audience?
Finding the Right Digital Marketing Strategy in 2023
Digital marketing helps businesses target the right audience to improve brand awareness and increase sales. The right marketing strategy helps brands attract new customers and maintain existing customer relationships. An effective digital marketing campaign enables you to gather the right data and use it to target the right audience and enhance business success.
Here are some digital marketing trends to watch for in 2023:
- Live Streaming
Video-based content is nothing new, rising to the top in 2019. It has become a key focus area of social media marketing, maintaining viewers’ attention more than traditional static posts. With an increased focus on video content like TikToks and Instagram reels, marketers are shifting from written and visual content to videos. Video content helps drive engagement and increase brand awareness among today’s fast-paced, point-and-click generations. Live streaming is also becoming increasingly popular, encouraging marketers to adopt this trend as part of a more effective strategy. According to one study on The Evolution of Social Media Apps, consumers are expected to spend 548 billion hours live streaming in top social apps in 2022. Fueling the ongoing boom in social media, we can expect this trend to grow in 2023. As influencer marketing continues to bring amazing results, live streaming is a powerful tool to engage consumers, build brand awareness, and increase conversions. Customers don’t only respond well to videos, but it’s also an effective way to show off new products and promote featured products. Live videos engage customers, keeping them hooked for fear of missing out on a new product or a hot deal. Plus, they’ll allow your customers to interact one-on-one with your brand representatives and influencers. - Interactive Content
Interactive content is another way brands will continue to engage potential customers. Getting your audience to engage with your website allows you to learn more about your viewers and find new ways to bring value to your brand. Businesses can add polls, surveys, contests, quizzes, and other interactive content to their websites to gather viewer data and enhance their marketing strategy. Today’s audience wants content that draws their attention. Interactive content is a low-cost marketing strategy that brings great returns. - Advanced Targeting Solutions
As the top search engines advance, you can also expect to see a change in targeting solutions. Due to rising privacy concerns, Google is set to phase out third-party cookies towards the end of 2023. That means you’ll need to adjust your marketing strategy to find new ways to track user behavior. Although this trend is in the beginning phases, digital marketers need to test alternative solutions to remain relevant in a space that feeds on highly personalized content and ads. - Voice Search
The rise of voice search has changed how we use keywords in search engine optimization strategies. Digital marketing campaigns are proving to be successful when businesses leverage voice search as a tool and we can expect this to become more popular in 2023. Nearly every home in the United States has a voice-activated digital assistant at home or on their mobile devices. Alexa and Siri have become part of households worldwide, making way for significant shifts in how we implement keywords into your marketing strategy. Tools like Alexa and Siri were designed to answer short questions. Still, they have become more customized with increased customer demand. Search phrases used in traditional Google searches will be phrased differently in voice searches. Therefore, digital marketing strategies need to adjust content based on questions users may ask when using voice-activated digital assistants. Shifting keyword implementation to meet these new trends will increase your visibility and keep you relevant in an ever-changing business world. - Real-Time Messaging Platforms
Real-time messaging platforms are an excellent way to interact with customers. Viewers want instant gratification in everything they do today. Giving potential customers enough information to blast past your competition can help retain customers. While several real-time messaging platforms are already available, we can expect to see new platforms emerge in the coming months. Rather than leading people to capture forms, this emerging conversational marketing is a great way to engage your customers. Customers can have a two-way conversation with your brand as you employ intelligent chatbots with machine learning to create a better user experience. - Automated Ads
Google Ad campaigns have also changed substantially in the last few years, forcing ad specialists to find new ways to analyze data and adjust their marketing strategy. In previous years, ad campaigns required constant supervision. Ad specialists needed to continuously analyze and tweak their campaigns to get the right results. For business owners trying to run campaigns on their own, this led to a significant number of failed campaigns. Now, automated and intelligent bidding ads are taking the stress out of ad campaigns. Using machine learning, ads can now be analyzed and adjusted in real-time. While you should keep an ad specialist to maintain your campaign, building a strategy for success is more straightforward, and your digital marketing team remains completely in control. - Personalized Marketing Strategies
As we enter 2023, personalization will be vital to your marketing efforts. As you compete for potential customers’ attention, your business must meet the increasing demands for personalized experiences. Marketing strategies should focus on leveraging important customer data to stand against your competition.The more customized your marketing campaigns, the more relevant your business is. Simple campaigns with generic coupons and sales announcements will no longer be effective. Instead, you’ll need to incorporate AI-driven strategies to deliver relevant marketing content. Your marketing team can use real-time data to learn about your customers’ preferences and behavior. The information gathered can create a personalized experience enhancing your marketing success. -
Long-Term Influencer Marketing
Word-of-mouth advertising is still as effective as it was before the introduction of internet marketing. Consumers are turning back to word-of-mouth to purchase products and services because personal recommendations create a higher sense of trust. Influencer marketing is an excellent way to draw in customers using word-of-mouth advertising.Collaborating with individuals who relate to your niche and have a large online following can bring significant results. While influencer marketing isn’t new to the scene, we can expect more long-term relationships built between brands and influencers in 2023. Be careful with whom you choose to represent your brand, as choosing the wrong influencers can hurt your business. Find influencers who align with your company values to ensure the best results.
- VR Experiences
Virtual reality has grown substantially in popularity in the last five years. Virtual and augmented reality usage is expected to grow more with time. According to a study by PwC, VR and AR can boost the global GDP to $1.5 trillion. Virtual reality can help your business connect with potential customers in a way traditional media can’t, offering unique opportunities in your marketing strategy. As customer expectations continue to evolve, implementing virtual reality into your marketing strategy can create a customer experience that wows. Successful brands already implement digital experiences into their strategy, allowing customers to interact with their brand on a higher level. VR-based tools and apps will enable you to create immersive experiences that enhance brand awareness and customer retention. - Focus on Local SEO
Creating an effective local SEO strategy can make your business more visible to your target audiences. While this strategy primarily focuses on brick-and-mortar facilities, you can also use it if you’re trying to target viewers in specific locations. While many of the techniques listed above can help with your local SEO, there are some specific strategies you’ll also need to implement.Your digital marketing team will know what steps to take to improve local citations and enhance your Google business listing. Your name, address, and phone number should be consistent across all listings. They will also identify local listings related to your business industry where you can add your business information. As new listings become popular, you’ll want to ensure your business is visible on all sites related to the products and services you deliver. Since local SEO is ever-changing, your agency must stay on top of these efforts to help you remain competitive.
Experience Record Business Growth with Competitive Marketing Strategies
If you want to experience significant business growth and remain relevant in 2023, you must stay on top of the latest digital marketing trends as we enter the new year. Today’s consumers value transparency, inclusivity, and brand trust. Implementing the most recent marketing trends allows brands to combine their values with the latest technology to improve campaign outcomes. Launch your business to new heights using creative and innovative marketing trends in 2023.
Keyword Performance has over 15 years of experience helping clients both locally and across the globe to improve their search engine rankings. Our professional staff has years of knowledge and experience in digital media and has achieved hundreds of thousands of first-page and #1 rankings on the world’s largest search engines, including Google, Yahoo, and Bing. If you’re interested in learning more about how our unique SEO tactics can help your brand, give us a call today!
