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As we quickly move through the months of November and into December, it’s important as a decision-maker to put your marketing plans into perspective. If this is the time of year when budgets are finalized for your company and plans are set in place, then it’s time to start thinking about what should be most important.
We’ve made a list of the top 3 things your marketing plans should include for 2020.
We hope you enjoy the infographic below as well! Feel free to share it and spread the word to your peers!
Social Media Keeps Growing
Social media continues to grow as an important factor in how brands connect with their customers. We’re seeing the heavyweights grow their business focus with more tools to boost engagement with users and there are new entrants in the space all promising to create focused online communities where brand awareness and a business’s online presence can thrive.
KEY TAKE AWAY: Find the social channels your target audience and customers are using most and excel on that platform. Not every business needs a presence on every social channel.
Video Takes Center Stage
Video has exploded onto our online world in the last few years. With video making up most Internet traffic today, there’s no doubt that it should be a part of your strategy in 2020. It’s far more than just an outlet for at-home video-makers to create content they hope gets noticed. Today, video at every stage of the customer journey and the sales funnel is proving profitable and effective.
KEY TAKE AWAY: As you start getting viewers, take notes on which formats (live video, staged productions, news-style videos) are getting the most attention and build from there.
User Experience is More Important than Ever
We wouldn’t be an SEO & Web Design company without offering our thoughts on the importance of UX when it comes to digital marketing. In fact, never before has there been more of a need to build and design sites that can be seen and digested across screens and platforms than right now. The devices of tomorrow have screens of all sizes – from giant monitors to smartwatches and some that use only voice and sensors to interact. This is coupled with demands for clean, minimalistic designs and extreme personalization.
KEY TAKE AWAY: If you’re building new or updating your online properties, it’s important to keep the future in mind and strike a balance between what users are demanding and what they’re not even aware they’ll need in the future.
At Keyword Performance we offer years of expertise and focused guidance for all your online marketing initiatives and want you to start the New Year off right. Have questions? Need help putting your plans into action? Get in touch today!
