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Your company’s website is a critical marketing tool that will help prospective clients form a first impression of your business. It’s therefore essential to choose the right team of professionals who understand the web and best practices. It’s important to choose wisely. The lowest cost option isn’t always the best. Cutting corners or risking doing anything but ethical SEO and Web work isn’t worth the long term repercussions.
Here are some of the most important questions you should ask when evaluating companies and especially before choosing the Web Developer to help build you site.
Have You Built Many Websites for Businesses Like Mine?
Companies have a wide range of needs, and their websites must be designed to serve specific needs. For example, a large e-commerce business will have different needs than a small restaurant when it comes to set-up functionality and Web platforms to host the site on.
Some web developers have a wealth of experience designing websites for companies in a particular niche and little or no expertise building sites for companies in other sectors. That’s why it’s so important to ensure that you hire a web developer with experience creating the type of website you want.
Will You Use SEO to Increase Traffic to My Website?
When people need a product or service, they typically begin looking online via a search engine – like Google. An effective SEO strategy can draw traffic from this channel to your website. If your website isn’t optimized, however, you may see little traffic, and you may feel your investment in web development was wasted.
When you hire a web developer that knows how to identify target keywords, customers are searching for and understands search engines – you’re far better off.
How Will You Manage the Project?
It’s important to set clear expectations at the start of the process. Discuss your company’s products or services, the types of customers you want to appeal to, and your long-term goals. That information can guide the web developer’s approach to building your website.
You should also make sure you’re on the same page regarding each party’s level of involvement in the process. Discuss how often you will meet or communicate regarding the status of the project and how much involvement you will have along the way.
Get Professional Help with Web Development and SEO
Keyword Performance is a Connecticut-based company that provides web development, search engine optimization, copywriting, social media, and other services. Our team can listen to your needs and vision and work with you to create a website that will showcase your company’s strengths and draw in new customers.
Contact us today to learn more.
