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Where is SEO going in 2019? Voice search and video. YouTube is the #2 search engine in the world. It is second only to Google. More and more people are posting YouTube videos than ever before, so if you want to maximize your organic search efforts, it’s virtually mandatory to have a YouTube channel.
Now, just having a YouTube channel is not enough. In order for your videos to perform well, they need to be properly optimized. Here’s 3 tips you can use to ensure that your YouTube videos are optimized for search
1. Write Contextually Relevant Video Scripts
You’d be surprised how many people just “wing it” when they hit the record button. Don’t do this. Instead, do your research; understand the topic you’re capturing; watch videos that are similar to the one you’re producing, and make a list of both valuable points they made and points that were missing or left more to be desired.
Once finished, take the time to write out exactly what will be said in the video, and follow it as closely as possible when the camera starts rolling. Remember: to rank in YouTube, you have to post content that is highly relevant to your chosen topic. The final product should be able to fill some of the contextual gaps you noted in your research.
2. Include Video Transcripts
SEO Guru Rand Fishkin has been advocating the importance of video transcripts for awhile now. Just as it helps search engines understand embedded videos, it also helps videos on YouTube itself. While search engines are getting better at parsing the content of videos, text helps to make it clearer. In addition to search engines, video transcripts help users. Think of all the people that surf the net at work (if you’re doing it now, we won’t tell). Since watching videos when you’re not supposed to can be frowned upon, transcripts will help you absorb the content quickly.
3. Pick the Right Thumbnail & Write Keyword-Focused Headlines
While not technically a ranking factor, thumbnails influence click-through rates; and if that thumbnail leads users to a valuable video, your rankings will certainly improve. The same is true for headlines. Your video title should include at least 1 of your target keywords. The initial impression of your video is arguably the most important takeaway. That’s why your title should support your thumbnail, and vice-versa
