logo
Domain authority is a measure of the number and quality of backlinks, or links coming from other reputable websites to yours. Your website’s domain authority can fall between 1 and 100. Google doesn’t use domain authority directly when it ranks websites in search results, but your domain authority score can affect your rankings.
Start by using a domain authority checker and conducting a link audit to see where your website currently stands, how many backlinks your site has, and which websites are linking to yours. Then you can devise a strategy to improve your domain authority.
1. Get More Authoritative Links and Eliminate Harmful Ones
Focus on increasing the number of quality backlinks to your website and getting rid of links that are having a negative effect on your domain authority. It may be helpful to reach out directly to reputable businesses and ask them to link to your site and to write guest posts for other authoritative websites.
When you conduct a backlink audit, it will flag links that can be harmful to your website’s domain authority. Work on removing them manually or, if that doesn’t work, disavowing them.
2. Focus on Content Marketing & Social Media
Produce relevant, unique, and useful content that will attract readers and that another authoritative website will want to link to. Create a plan to distribute content through a variety of means, including social media and PPC ads. Use channels such as Facebook, Twitter, and Instagram to share quality content and draw traffic to your website. By doing so, you will build your domain authority.
3. Make Sure Your Site Is Crawlable
Google has to be able to crawl your website easily to assess the quality of the content on it. Audit your website. If you detect problems such as duplicate content or broken links, address those to make your site easier to crawl.
4. Be Proactive and Patient
If your website is relatively new, don’t expect to have a high domain authority at first. It will take time to increase your score. A logarithm is used to calculate domain authority, and different factors can influence it to different degrees. Using several approaches may help you get the results you want, but don’t expect things to change overnight.
Keyword Performance has helped companies in a wide range of industries increase their domain authority and boost their rankings in search engine results pages. We can look at the number and quality of backlinks to your site and work on getting rid of harmful links and bringing in more high-quality ones that will help with your domain authority. We can also create relevant and unique content on a regular basis and share that content on social media. Contact us today to learn more about how we can help you improve your website’s domain authority.
