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No matter where in the world your business is located or what market you serve, the current COVID-19 pandemic has shifted and reshaped how we do business forever.
In the unexpected reality that has unfolded over the last few months, businesses are either working in new ways to survive or completely shut down and wondering when they can open again.
Whichever side of the coin you fall on, thinking about your marketing efforts has likely been a top priority.
Do you continue to invest in something when there are limited funds or when the world seems to have come to a halt? Should you be planning and investing when you’re not even open for business?
All of these questions are viable and real situations business owners are finding themselves in today.
You’ve seen the lists about how to keep germs at bay, about Coronavirus symptoms, and when to get checked, but this list is a vital one for businesses; one that could change your outcome post-pandemic.
Here are 5 SEO tips to help your business survive COVID-19.
First things first: you need to recognize the importance that your presence online has right now. Once you can appreciate its value, investing in it, and continuing to advocate budgets for advertising will make much more sense.
During a time when consumers and other businesses are also confined to their computers and homes, there’s never been a better way to get the right attention than via the online channel. If you’re cutting those services, you’re cutting the only lifeline you may have left to your returning customers.
If you’ve decided to keep up with your online marketing efforts and if you’ve been tracking down tips articles like this to help you along the way – Great Job! You’re going to notice higher engagement rates, ROI, and brand recognition when we come out of this.
Since we’re experts in SEO we thought it would be fitting to address some of the most important areas where you should focus your SEO efforts as we stay home and wait things out.
Tip # 1: Use Google Trends To Find The Right Keywords
Since a key aspect of your SEO efforts is related to targeting the right keywords, using Google Trends is important. The data contained in this tool offers information on how people are searching for different keywords in different industries. It gives you this information as it relates to a specific period of time and that’s essential right now with so many changes happening around the globe. Consistently reviewing the data can uncover new and changing opportunities to target for your business.
Tip # 2: Ensure Google’s SEO guidelines are in Place
There’s never been a more critical time to ensure your website is in line with Google’s current SEO guidelines to avoid penalties or low page ranking. That means checking the backend code of the website, ensuring it’s secure, and even checking that links are properly structured and directed. Missteps to these basic rules can have detrimental effects on your site’s SEO at a time when it can’t afford a traffic dip.
Tip #3: Keep Page Content Current
The age-old adage that fresh is better could never be truer. Right now, with so many new things happening, ensuring your page is indexed and remains prominent can be achieved if you keep content current. Static pages with nothing new to offer will remain irrelevant and buried in the SERPs and that’s the last place you want to be!
Tip#4: Create Content to Generate a Buzz
While you’re planning what you’re going to write and say, be sure you are also making good use of all the valuable keywords you uncovered from Google Trends and that they are placed naturally within your content to help you pick up tail phrases. Remember, creating content to generate buzz on existing terms that relate to products, services, and situations is a great way to get in front of more eyeballs.
Tip#5: Review & Update Old Content
Now’s the perfect time to go back in time and rework/reorganize those past blog posts that maybe did amazing things for the site, but have now gone stale. Review those existing content pieces on the site and add something fresh to them. Focus on finding new opportunities to optimize the page for new successes.
If you’re a business that’s battling COVID-19 and want help uncovering those areas of growth potential now, and in the future, we’d love to speak with you! Our team has expertise in effective content, design, and marketing strategies that will make you feel confident to tread these uncertain waters.
We’re offering free marketing evaluations. Get in touch today!
