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As artificial intelligence (AI) and chatbots continue to revolutionize the way users search for and consume information today. As this occurs, busines...
How to Use Alt Text for SEO in 2024
Alt text, or alternative text, is one of the most effective but often overlooked elements of on-page SEO. This simple description serves multiple func...
Creating Content that Aligns with Searcher Intent in 2023
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial to maintaining a competitive edge. One aspect that continue...
The Scoop on Google’s MUM Update
Google is aiming to improve the user experience by overcoming language barriers and providing content that users might not otherwise see. The company ...
Content Marketing is Customer Service: You Can’t Have One without the Other!
Today, customer service means a lot more than it did 10 or even 20 years ago. Once upon a time, “customer service” meant having a 1-800 number and...
Perfect Your Content Strategy to Boost SEO in 2019
Writers and publishers have been around for centuries, reporting news, delighting readers with fiction, and helping put facts on paper that would othe...
Fall in Love with SEO, One Keyword at a Time
The holiday of love is upon us. On February 14th flocks of lovebirds will dash to the store, shop online and even search Google for goods and services...
To Improve SEO, Look to Your Content Marketing
When you’re beginning to craft your search engine optimization strategy, it’s tempting to focus on short-term goals. You want to take all the step...
Which Is Better for SEO: 301 or 302 Redirects?
SEO has a thousand facets, and as website operators the goal is to keep up with all of them for maximum organic ranking. However, as technology change...