Alt text, or alternative text, is one of the most effective but often overlooked elements of on-page SEO. This simple description serves multiple func...
All About Zero-Click Searches
Zero-click searches are becoming increasingly common, where users find the information they need directly in the search results without clicking on an...
Surge in Google Search Volatility Following DOJ Monopoly Ruling
In the wake of a significant ruling in the Department of Justice’s monopoly case against Google, search ranking volatility has been making headl...
Google Search Generative Experience (SGE) Explained
Google’s Search Generative Experience (SGE) is an AI-powered enhancement to search results, designed to provide more interactive and human-like ...
Google Dropping Continuous Scroll in Search Results
In late 2021, search giant Google introduced web surfers to a feature called “infinite scroll,” or “continuous scroll.” Essentially, when web ...
Google Maps Go Green
In recent years, Google has launched several initiatives to help people around the world live more sustainably and reduce their carbon footprint. In A...
What is Google’s ‘Hidden Gems’ Ranking Algorithm?
The ability to search the internet is a vast resource. Knowledge without the ability to use it has little meaning, so search functionality serves as t...
What You Need to Know About Google’s Helpful Content Update
With over 85 percent of the search market share globally, Google is undoubtedly the most popular search engine in the world. To maintain its leader st...
All About Google’s New Changes to How-To and FAQ Rich Results
Google recently announced that it would be rolling out changes to how-to-rich and FAQ-rich results. The changes are intended to provide users with cle...
How Many Times Does Google Update its Search Algorithms?
As the most popular search engine in the world, Google continually updates its search algorithms to provide the most relevant and accurate search resu...