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In recent years, Google has launched several initiatives to help people around the world live more sustainably and reduce their carbon footprint. In April 2024, Google announced changes that will make it easier for customers to find green travel options.
More Environmentally Friendly Ways to Reach a Destination
Sometimes, people like driving to a destination when walking or using public transit would take roughly the same amount of time. In 15 cities around the world, Google Maps now provides driving routes, plus walking and public transit options, so users can quickly make comparisons.
Users who are open to traveling long distances by train or bus will now find information on schedules and ticket prices in search results. People who use Google Flights will also be given information on train routes to their destination, if available.
If flying is the best or only way to reach a particular city, users will see information on estimated per-passenger flight emissions based on Google’s Travel Impact Model methodology. That information will allow users to select the flight with the lowest environmental impact.
In some countries and regions, Google Maps can help users identify the most fuel-efficient way to reach their destination. It can account for factors such as fuel efficiency for different vehicle types, traffic patterns, and whether a route includes local roads or highways.
Google is helping users find other environmentally sustainable ways to travel. In hundreds of cities around the world, Google can identify bike and e-scooter shares. People who drive electric vehicles can use Google to find charging stations and see how many docks are available in real-time. Cyclists can easily track a route on their phone’s lock screen or route overview.
Google can even help people who are in the market for a new vehicle make an eco-friendly purchase. Search results make it easier for users to compare the costs of gas-powered, electric, and hybrid vehicles.
Showcase Your Brand and Your Commitment to Protecting the Environment
Consumers are increasingly focusing on sustainability when making decisions. If your company provides eco-friendly options, spreading the word online can help you attract customers, grow your business, and protect the environment.
Keyword Performance can help. We can create website content, blogs, and social media campaigns that highlight your company’s products and services, as well as your dedication to sustainability. Our team can identify high-value keywords and use methods that have been shown to drive engagement and increase conversions. Contact us today to learn more.
