logo
The world of search is shifting fast, and artificial intelligence is leading the charge. With the rollout of Google’s AI Overviews, we’re seeing major changes in how search results appear, how users interact with them, and how businesses like yours need to respond.
At Keyword Performance, we’ve always stayed one step ahead of Google’s algorithm updates—and now, we’re adapting to the rise of AI in search with the same forward-thinking approach.
So, what’s actually happening?
If you’ve recently noticed a dip in your website traffic, you’re not alone. AI-generated answers (called AI Overviews) are showing up at the top of more search results, summarizing information and answering questions directly, before a user even clicks a link.
This means fewer clicks to traditional websites, especially for broad, informational queries.
The data tells the story:
-
Ahrefs found that when AI Overviews appear, the top-ranking pages get 34.5% fewer clicks.
-
Amsive reported an average 15.49% drop in click-through rates (CTR) when AI Overviews are on the page.
-
Similarweb found 20% fewer clicks on search results with AI Overviews.
Put simply, AI is giving users quick answers, but taking away some of the traffic that would have gone to your website.
What can businesses do about it?
Don’t panic—adapt. There are still plenty of opportunities to succeed in this new landscape. Here’s how we’re helping our clients stay visible, valuable, and competitive:
✅ 1. Writing Content AI Wants to Show
We’re creating deeper, more informative content that goes beyond surface-level answers. AI tools prefer content that shows expertise, context, and clear reasoning—not just quick tips.
✅ 2. Optimizing for Real Conversations
People are searching more naturally now, asking full questions instead of just typing keywords. We’re optimizing for those longer, more conversational queries that AI and voice search love.
✅ 3. Structuring Content So AI Can Understand It
We use headings, lists, tables, and schema markup to make content easy to read for both humans and AI tools. This helps increase the chance that your site will be featured, quoted, or ranked well.
✅ 4. Focusing on Trust and Expertise (E-E-A-T)
Content that’s trustworthy, written by experts, and backed by real knowledge will continue to outperform thin or generic content. That’s why everything we create is designed to build Expertise, Experience, Authority, and Trust.
✅ 5. Using AI to Beat AI
We’re also using AI-powered tools (like ChatGPT, Ahrefs, and SEMrush) to optimize faster, smarter, and with better insights. These tools help us brainstorm content, monitor rankings, and track AI-driven trends in real time.
Yes, AI is changing the game—but that doesn’t mean your SEO strategy is doomed. At Keyword Performance LLC, we’re evolving with the industry to ensure your brand continues to show up, stand out, and succeed.
If you’re concerned about the impact of AI on your site’s performance, reach out. We’re happy to review your current strategy and show you how we’re keeping our clients at the forefront of the AI-powered search era.
