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Since its inception in 2007, the Facebook Ads platform has become a global powerhouse for small businesses and large enterprises alike. In today’s ever-changing digital world, choosing a marketing strategy that positively impacts your business revenue can be challenging.
If you think back on advertising over the years, today’s most effective methods are drastically different from the years of print, billboards, and even radio. Google and Facebook are two of the biggest online advertising platforms, offering different ways to engage and entice new customers. Still, for some businesses, Facebook advertising may seem overcrowded and complicated.
Despite its massive growth and continuous changes (the aftershock from the infamous iOS updates which are still being felt), Facebook advertising remains a popular option for businesses worldwide. With everything that’s happened over the last few years, it can be hard to decide if you should take the plunge and try this marketing in an effort to increase your revenues. Let’s discuss how effective Facebook advertising is and how you can make your marketing dollars count using the platform.
Do Facebook Ads Work?
If you’re new to Facebook advertising, you may wonder if these ads are worth investing your time and money in as we head into 2023. With Instagram and TikTok becoming increasingly popular with the younger generations, is Facebook even relevant in marketing today?
According to studies, Facebook, now called META, remains the dominant social media source for individuals from 25-54. On average, bringing in billions of users monthly. Since most users spend at least 50 minutes a day on the social media platform, Facebook continues to be an effective source of successful advertising.
Despite a slight decline in the third quarter reports for 2022, META advertising revenue remains in the billions. And the future remains promising for META Ads, as the platform has seen a 2% increase in monthly active users and a significant increase in overall ad impressions. The recent decline in revenue can also be attributed to the reported cost-per-ad decrease, which can be helpful for small to medium businesses.
Of course, the ultimate return varies from business to business: ad quality, your business industry, investment dollars, and other variables all impact your exact ROI. The only way to understand the impact of META ads on your business is to hire a good digital marketing agency to create a campaign and track your results.
Creating a META Ad Campaign That Brings Positive ROI
While you should leave your marketing strategy to professionals, understanding how your ad campaign works is a good idea. Facebook can offer your business a positive ROI, but only if you plan and execute an effective campaign. Building effective META Ads is different from using the platform in general. You’ll need to take the proper steps to get the best results.
Here are some tips to help you get started:
Set Specific Goals for Your Campaign
META Ads are based on specific objectives, broken into stages that come together to create an effective marketing funnel. You’ll need to prioritize your objectives and build ads around your goals to get the best results. This will also allow you to gauge your ROI effectively.
The numerous options bring opportunities for all industries to find marketing success with META Ads. With advanced ad options available, you’ll need to choose the format that best complements your goal. Boosted posts, follower polls, contact forms, interactive ads, video ads, and carousels can all be used to get the results you desire. Your digital marketing agency can determine which option best fits your business to bring you closer to your marketing goals.
Target Audiences Precisely
One of the most significant advantages of using Facebook advertising (though this has seen a major change due to Apple allowing users to opt out of tracking) is that the platform allows you to target audiences more precisely than other platforms. No matter what you’re selling, you can create an ad audience that puts your ads in front of the people most likely to follow through with a purchase. Recent advances will work around the app tracking issues including sending data directly from the website server to target more exact potential customers.
While Google Ads target keywords, META Ads understand better who is searching for your products and services. You can create an effective marketing campaign that identifies your ideal buyers and targets users who fit the criteria. Ads can be designed to target specific demographics, locations, and interests. The more you test your campaigns, the more you can refine your strategy to deliver your ads more accurately and maximize your results.
Monitor, Analyze, and Adjust
Unlike other marketing options, META ads aren’t a “set it and forget it” strategy. Ads should be constantly monitored and reviewed to ensure you are on the right path to your goals. It’s rare to build a campaign that produces instant results. Instead, you’ll need to monitor your campaign, analyze results, and optimize your ads to bring you closer to your goals.
Optimize Your Marketing Dollars
Running a successful Facebook advertising campaign is all about optimizing your marketing dollars. Most campaigns gain traction after just a few days but only run for a few weeks before new ads are created. Digital marketing agencies work fast to optimize your ads, focusing on those with the most reach and engagement and eliminating those without. They’ll use ad dashboards that focus on performance and provide a clear snapshot of how your campaign is working.
Since Facebook users are now bombarded with advertising 24/7, the average user doesn’t want to see the same ad over and over. Remember, most people use social media platforms to connect with friends and family or consume fun and exciting content. Since they aren’t there to be sold to, you’ll need to be creative with your strategy. You’ll need to generate engaging content, striking images, and captivating videos to keep their attention. With the right team, you can deliver relevant content that optimizes your marketing dollars, which is vital to your campaign success.
Take Your Facebook Advertising Campaign to the Next Level with Digital Marketing Experts
Although Facebook advertising may seem complicated and overused, the right campaign offers endless options. Facebook remains a relevant and effective advertising option for businesses with multiple goals, from lead generation and brand awareness to conversions. Taking advantage of this powerful platform can undoubtedly bring your marketing strategy to the next level. Contact Keyword Performance today to get started on Facebook ads that will bring you remarkable advertising success through 2023!
