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As a company that’s been in the SEO space long before it became popularized, we are asked time and again what we think really drives optimization efforts most. And while many may argue that it’s the art of creating the perfect title tags, or knowing just the right keywords to target, there is one thing that has stood the test of time in the SEO race that continues today – and that is CONTENT.
Most anyone can string together some sentences and describe a problem and solution, but it takes more than that to truly write effective copy online. Especially today where websites are flooded with so much content and as attention spans continue to decline.
Highly effective writing for the online channel that is written with the purpose of increasing search engine ranks must be done with a certain set of skill and technique.
We’ve compiled a list of some of the newest types of copywriting being done today – in 2019 that are already showing promising results and threw a couple of our old-time favorites that have stood the test of time.
Follow along and jot down how many of these you’re using each day as you plan for your websites domination on the SERPs.
Headers Still Matter
Remember when we said that title tags were just one piece of the puzzle? Well, those and the Headers on the page are actually pretty important. So are titles. Anything that is going to be prominent needs to be creative, focused and strategic. You wouldn’t have a web page about Auto Insurance and have all of the headers talk about seatbelt safety. Maybe in the copy, if it’s relevant, but your main points, your keywords, and content should be focused around the term “car insurance.” Not just the keyword but important, impactful and original things you will say are going to raise the quality of the page as a whole.
The same is true if you’re writing an article for an online publication or a blog. You want your headline to grab the attention of readers. Pique their interest and draw them in to click and read further. It’s your one shot to engage them and make a great first impression so do your research, and do it well.
Quality Content Will Always Win
Once you have a killer headline or the best headers possible on a page that truly provide readers and search engines with structure for what they’ll find out from reading the page, you need to do the legwork of creating all the copy to support it.
Have you ever been drawn to an article because it sounded like it was going to be an interesting read only to be disappointed by its novice approach and lack of detailed analysis or original thought? Think this way when you’re copywriting too. No matter what you’re writing – a product description, About Us page copy or an Employee Spotlight series – you need to write copy that people want to read.
Study the audience, get a feel for the brand and write from that point of view.
Ideas on Types of Blogs
Even if you’ve got the things we mentioned before this down to a science, you might still be lacking in the rankings department. For all of those operating in highly saturated markets, you need to take things a step further and build content plans that test out theories and use new methods to attract readers to your site.
- Focus on Relevant News / Trends
One of the best ways to draw in new readers is to talk about the things that are on their mind. You can do this by writing about trends and recent news. Set-up Google alerts, pay attention to local broadcasts and keep a pulse on the markets a company serves. Chances are there will be a way to draw a connection between the two. This level of freshness is unlike covering any other topics when you write and it’s a sure way to get your content noticed. Combine the relevancy of the “hot topic” or current news event with the product or services offerings available on the site and users will come.
- Write a Series
Keeping readers engaged and coming back for more requires a really good idea that lends itself to detailed posts. Come up with a plan for 3-10 dedicated posts diving deep into a main topic and call it a series.
This Arbor Energy Direct blog series targets new homeowners with in-depth information they’ll likely want to know regarding the heating source in their newly purchased home.
A series won’t just entice the reader to revisit the page, it also gives you the perfect chance to interlink and do it with reason. Quality linking is another important strategy for SEO.
If you get a strong set of articles at the end of this, it could even be an opportunity to package this new expansive content into an e-book.
- Make it a Point to Revisit & Revise
Don’t be afraid to keep a running spreadsheet of all the posts you’re creating with calendar reminders set-up for when to revisit the content to see how it’s performing. When there, add more relevant links and find ways to make improvements. That’s the real beauty of SEO and the online world. Nothing is permanent. There’s always a chance to track performance, revisit, change and optimize anything you put out there. When it comes to quality content writing you’re only as good as you continue to push to be.
If you’re looking for high-quality SEO copywriting that’s backed by years of experience on the Web, look no further. At Keyword Performance we follow all industry standards and best practices to create effective content that will meet the needs of your company to assure the best possible results.
