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Your marketing plans should include a variety of strategies that will appeal to a wide range of people. Video is one of the most effective ways to generate interest and boost sales. If you haven’t used video to market your business in the past, here are some reasons to start in 2021.
Keep Your Message Short and Sweet
People often don’t have the time to read long articles and blog posts. They would much rather watch a brief video that contains the same information. A video will likely get many more clicks and shares than written content. Start by thinking about what you’ll say and practice so the end result is concise and natural.
Help Viewers Understand Your Company’s Products or Services
People want to know how a product or service works and what it can achieve before they spend money on it. When someone is trying to choose between products offered by two or more companies, video can provide valuable information that guides their decision-making process. A video showing what your company’s product or service can do or demonstrating what sets it apart from others is something that will carry more weight than just a written description that at most is glanced over quickly. That means, it will be more likely to lead to a purchase.
Create an Emotional Connection
People are drawn to interesting and compelling stories. With video, you can share facts about your business while appealing to viewers on an emotional level. An emotional response can even leave viewers more inclined to make a purchase from your company. Touching family moments, personal triumphs, and other poignant images and stories can tug at heart strings. Video testimonials from satisfied customers can also be powerful.
Increase Clicks and Conversions
With so much content available online, it can be challenging to get people to click on emails and stay on webpages for long. Video tends to appeal to people much more than written content and it keeps them engaged longer – which translates to more time spent on the page. This can lead to higher placement in search engine results pages, more backlinks on your website, increased conversions, and higher revenue.
Encourage Sharing of Content
When videos are interesting, entertaining, funny, or appealing for some reason, viewers will want to share them with family and friends. Creating compelling video content can help you garner interest naturally on multiple social media networks is a goal to set for this year as you create your video lineup.
Learn More about Video Marketing
Keyword Performance is a search engine optimization and digital marketing company based in Connecticut and serving clients across the globe. We follow SEO best practices to increase online traffic and engagement and help to boost conversions in an ethical way. Our team can work directly with you to create videos, as well as blogs, newsletters, infographics, and other forms of content. Contact us today to learn more!
