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How up-to-date is your search engine optimization (SEO)? For that matter, how local is your SEO? Unless you’re a national or global company, the most critical SEO that you engage in should be local. After all, you’re looking for customers – and customers are looking for you – within a relatively small geographic area. In short, SEO tactics that worked even last year may not be effective anymore, as SEO is a dynamic, changing technology.
If you’re looking to improve your standing in local SEO, it’s a great idea to stay up to date on the latest tactics and trends. Increasingly, your customers are using search to try and find you, and if you’re not where they expect you to be, you’re kissing goodbye valuable business.
Some Tips for Optimizing Your Local SEO
There are a number of relatively easy fixes if your local SEO is not up to scratch. In the next section, we’ll outline some of the most important.
UX
User experiences are everything. Customers have little patience for poor user experiences, so it’s critical to ensure that your web page is loading quickly and that it’s easy for potential customers to navigate your design and find the content they’re searching for.
The user experience will weigh heavily on your local SEO ranking. If you haven’t revisited your business’ user experience lately, now is the time to do so. To get a better idea of your current UX, Google Search Console can help. The tool will give you an idea of how well your website UX is as judged by Google, which will help you identify the areas that most need your attention.
Ads
Don’t overload your site with ads. To extend the user experience improvement idea, it’s important to consider ads. While it may be tempting to try to jam as many banner ads and pop-ups as possible all over your site, users loathe them. (This reality goes a long way toward improving your SEO.) In fact, according to research by Business Insider, consumers are 279.64 times more likely to climb Mount Everest than click on a banner ad, so if you’re jamming your site up with them, chances are that all you’re doing is turning off your potential customers. Instead, focus on quality call-to-actions and prompting visitors to take an action.
SEO Tools
Use tools that help refine search intent. If a customer in Paramus, New Jersey types “the best restaurant” into a search engine, it’s unlikely they’re looking for a restaurant in Paris. Once upon a time, SEO was fairly easy to trick when it came to the intent of local searches. However, new technology has helped change this dynamic. Tools like Google My Business enable you to manage and optimize your Business Profile on Google for better local search results. In fact, studies have shown that nearly half of local businesses (49 percent) will have over a thousand views on their Google My Business listing each month.
In 2022, a local business’s online presence matters more than ever. To engage with customers and potential customers, make the user experience the focus of your SEO efforts.
Local SEO is Our Business
To build the best possible customer experience for local SEO, don’t leave it to guesswork. Look to SEO professionals who can help you craft a strategy. At Connecticut-based Keyword Performance, we can help you develop a unique content marketing strategy for local SEO. Visit our website or call (203) 284-1929 for a consultation.
