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Today, Americans are turning to their mobile phones more than half the time when they need to use the Internet (58.5 percent of Internet traffic is via mobile devices, according to Statista). We’re using our phones and tablets to shop, to entertain ourselves, to educate ourselves, and to work.
Connecticut customers have a plethora of choices. We’re a population-dense state in which urban shopping districts are never very far away, and we’re increasingly using our mobile devices to find what we need.
In a competitive business environment, the difference between attracting mobile customers and inconveniencing them can mean the difference between success and failure. For this reason, businesses of all sizes today must take a mobile-first approach with their brand engagement.
What Does a “Mobile First” Approach Mean?
Simply put, mobile-first means prioritizing the mobile experience for customers who reach out, to avoid handing them results that are optimized for desktop computers. If a customer’s search results are too crowded and busy on a screen, or if the text is too small, he or she will likely move on to the next result. There goes a customer.
In years past, the mobile experience was an afterthought…something that was added on after most of a company’s energy had been directed to developing a desktop web experience. With most of your customers interacting with your brand on their devices, this is no longer a viable approach.
What’s Involved in a Mobile-First Approach for 2024?
At its core, a mobile-first experience is about optimizing graphics and navigation. This involves adaptive layouts that will work on a small screen. (A small, VERTICAL screen). It also involves using large, clean graphics and text, and buttons that won’t be too small for human fingers to interact with.
But it’s also about ensuring that content will load, even with a less-than-optimal cellular signal. Large photos and graphics can delay page loading, and making web surfers wait for content to load can try their patience. Using proper caching techniques can help reduce page load times and improve the user experience of your site, which will help raise its search engine rankings.
Mobile-First SEO & Digital Marketing in CT
When it comes to search engine optimization, most web crawlers will prioritize mobile versions of a company’s content rather than desktop versions. This is important to understand: engines such as Google need to clearly understand your company’s website’s mobile setup. If it doesn’t, your rankings will likely suffer. (For example, it’s important to not include content that won’t play on a mobile device, or your site will likely be sidelined by search engines.)
Mobile-first SEO will involve understanding Google’s biggest “crawl errors” and taking steps to avoid them when creating an online customer engagement experience. These common crawl errors involve site errors, URL errors, and more.
Connecticut businesses can harness the power of SEO (Search Engine Optimization) to not only drive traffic to their websites but also to increase foot traffic through their physical doors. By optimizing their online presence with localized keywords, relevant content, and mobile-friendly design, businesses can improve their visibility in search engine results, making it easier for potential customers to find them.
Rather than attempting to build mobile-first SEO for your Connecticut business from scratch, you may wish to consult with a marketing partner who understands mobile-first SEO optimization.
That’s us! Our professional staff has years of knowledge and experience in digital media and has achieved hundreds of thousands of first-page and #1 rankings on the world’s largest search engines, including Google, Yahoo, and Bing. To discuss how Keyword Performance can help boost your organic search engine rankings, call us at 203-284-1929 or visit our website.
