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Since its inception in 2007, the Facebook Ads platform has become a global powerhouse for small businesses and large enterprises alike. In today’s e...
10 Digital Marketing Trends to Watch in 2023
Marketing trends have changed substantially through the years, evolving significantly from the days of newspaper and radio ads. Brands must adjust the...
Why Is SEO Important for Your Company?
SEO is the most viable and cost-effective marketing method in today’s highly competitive business world. Search engine optimization is vital to ...
7 Link Building Strategies for Powerful SEO
Link building is an effective SEO strategy with significant history online. Before Google became the massive force it is today, link-building existed....
Correcting Common Website Mistakes
So your website looks terrific. You’re done, right? In truth, your website’s appearance is just the tip of the iceberg. Far more important is ho...
Local Search Engine Optimization in 2022
How up-to-date is your search engine optimization (SEO)? For that matter, how local is your SEO? Unless you’re a national or global company, the mos...
What Are Self-Referential Canonicals, and Should I Care?
Google crawls websites and gathers information that it uses to index sites and rank them in search results when a user types a query. If the informati...
Your Guide to SEO (2021 Edition)
Many businesses can easily become overwhelmed by SEO strategies simply because it’s such a fast-paced and ever-changing field. Just when you thi...
Google Ads: Can It Help Your Business?
For the millions of searches performed on Google every single day, there are a large amount of Google advertisements that will appear on the search en...
The Scoop on Google’s MUM Update
Google is aiming to improve the user experience by overcoming language barriers and providing content that users might not otherwise see. The company ...