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Domain authority is a measure of the number and quality of backlinks, or links coming from other reputable websites to yours. Your website’s domain ...
Keyword-Stuffed Titles Are Okay, According to Google
Keyword stuffing, the practice of filling title and meta description tags and content with lots of keywords to improve search engine rankings, is gene...
3 Questions to Ask a Web Developer Before Hiring
Your company’s website is a critical marketing tool that will help prospective clients form a first impression of your business. It’s therefore es...
Is Video in Your 2021 Marketing Plans?
Your marketing plans should include a variety of strategies that will appeal to a wide range of people. Video is one of the most effective ways to gen...
SEO and Blogging Tips for the Holidays and Beyond!
With the holiday season upon us and people around the world continuing to make necessary adjustments due to the coronavirus pandemic, businesses are a...
Google Announces AI Updates: What This Means for Search
In case you haven’t heard yet, Google announced a few weeks back that it has made several artificial intelligence updates. These new additions w...
3 Facebook Ads Mistakes That Are Keeping New Customers Away
It doesn’t matter if you’ve been managing Facebook ads for awhile, or are just getting started–if you’re here, then chances are that they ...
Does Image Optimization Matter in 2020?
If you’ve been working in the online space for a while now as a creator (blogger, web designer, search specialist) then you know that there is more ...
How to Track YouTube Videos On Websites With Google Tag Manager (Step By Step)
Featuring YouTube videos on your website can do wonders for your SEO, PPC, traffic, engagement, and conversion efforts. In theory, this all sounds g...
How to Set Up Phone Call Tracking With Google Tag Manager (Step by Step)
To understand whether or not your digital marketing campaign is working, you must establish proper conversion tracking. Since so many people are visit...