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Writers and publishers have been around for centuries, reporting news, delighting readers with fiction, and helping put facts on paper that would otherwise be left forgotten. Long before SEO and the digital world exploded, the written word has been important.
In marketing, for example, writing new, fresh copy has always been a sure way to gain customers and attract buyers. With online media, the focus remains on content.
How We Used to Write SEO Content
Years back, “content is king” was something many of us in digital media we’re familiar with hearing.
It meant writing, more and more and you’ll be able to stay relevant on search engines and found by those searching online.
While it worked to some degree, it quickly changed to a discussion of quality over quantity. How much is too much to post? Are you now annoying readers? What about quality? Clearly, you can’t post information that’s already been told and re-told so many times before it’s no longer looked at positively by the search Gods.
SEO Today
Today, bits and pieces of what lead us to the current state of online digital marketing are still relevant. It’s about knowing how to execute it – when to use what kind of content and knowing the tactics that are going to work on a case-by-case basis.
For the sake of keeping things condensed for readers, we’re using this week’s blog to talk about what we believe are the 3 most important things content should include if you want to help move SEO efforts in the right direction in 2019.
We’ll cover the bases and offer some background and tips in each of the topics, but remember, nothing trumps working with an experienced team of writers whose natural talent and years of experience can help you to come up with the content readers and online users crave.
Tip #1 – High-Quality Content is a Must
We put this tip first because it’s the single most important factor to consider when writing content for your blog, landing pages or even for targeted emails. The quality includes how a post is written – grammatically, with the correct tone and connotation, and if it includes original commentary that thoroughly covers the subject. This type of content will engage and attract quality leads from which to begin your conversion targeting.
Tip # 2- Posting Frequency Matters
The great thing about quality content is that you don’t need a lot of it to still hold weight. In the prior days of web marketing, there was the idea that if you post every single day you’re signaling to Google that your site is important. This isn’t entirely true. Unless you’re a news site that reporting on daily updates, posting every day can actually harm your quality score – especially if that content is short and low quality.
Google’s QDF (Query deserves freshness) rank factor gives some weight to timely news items but posting a ton of content frequently will only come with a temporary spike in ranks if that content isn’t authoritative. Quality is the top factor. Period.
Tip #3 – Avoid Dry & Stale, Create Evergreen Content
Speaking of quality content, there’s only so far that timely news items can take your site. That’s because these pieces go stale – quickly. Instead of going for consistent news posts, focus on evergreen content. This is great for the long haul of your SEO plan. This content is similar to evergreen trees that never turn their leaves. The content remains relevant at all times and never becomes stale. Just as search algorithms can detect lots of new content, there’s also a way to rank based on how old a piece of content is as well as how irrelevant (less frequently visited) it’s become over time. With evergreen content, the article, blog or write-up should keep on turning eyeballs – and that’s a golden ticket in the SEO world.
Are you ready to turn things around with your website? Tired of reading all of these wonderful posts on your competitor’s pages wishing you had come up with that clever idea yourself and posted about it? It’s time to work with Keyword Performance where we help you learn about your audience, research what’s hot in your industry and can write in the tone and voice that attracts attention.
