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With the holiday season upon us and people around the world continuing to make necessary adjustments due to the coronavirus pandemic, businesses are also changing the way they approach their online presence. Here are some of our top search engine and marketing tips that apply for this holiday season and as we move into 2021.
How to Draw Holiday Customers
Many shoppers enjoy the convenience of online shopping but also like to support local retailers when possible. Make sure that potential customers know where your business is located. Include your address on your website, Google My Business listing, Facebook page, and other accounts.
Let customers know the steps you’re taking to protect them and your staff from COVID-19. If you offer home delivery, curbside pickup, or other options that can allow consumers to get the merchandise they want without going to a physical location, make sure that is clearly laid out online.
Offering discounts can help you attract customers, whether they’re visiting a local store or placing an order and having it delivered across the country. Coupons, limited-time offers, and items that are only available in limited quantities can create a sense of urgency and spur shoppers to fill up their carts and check out quickly. Running ads on Facebook can even help to bolster the momentum around these deals!
Use Your Blog to Get Attention All Year
If your company doesn’t already have a blog, consider creating one. The process is relatively simple and straightforward. You don’t have to publish new blogs every day, but you should share content that is unique, informative, and helpful on a regular basis to develop a following.
Identify your target audience and figure out what’s important to them. That will allow you to create content that addresses their wants and needs and that will capture their attention. Provide a mix of timely blogs and evergreen content that will be useful long after it’s published.
Depending on the type of business you run, you may want to write about new products or services you’re offering or explain the benefits of your products and services and how they differ from those your competitors offer. You can also share photos of your work or testimonials from satisfied customers and have guest bloggers who are well known in the industry submit content that draws interest.
You can also build a larger following by linking to your website and social media accounts so potential customers can get more information or share a link to your blogs on social media to make sure that existing followers see them.
If you’re getting lots of attention for the blogs you’re posting, you may also want to use advertising to make money from the blog such as restricting some content for paid subscribers only.
Get Professional Help with SEO and Blogging
If you’re unfamiliar with search engine optimization and blogging, Keyword Performance can help. Our copywriters can create unique content using keywords and phrases that customers are searching for so they will find your company’s content. We can publish blogs on a regular basis to generate interest in your products and services and earn you a reputation as a trusted source and help you run successful paid advertising campaigns on Google and Facebook. Contact us today to learn more.
