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Search engine optimization (SEO) can improve your rankings in search engine results pages and draw users to your website. There are several key strategies that you can use to optimize your restaurant’s website.
Create a Website That’s Easy to Navigate
Your website should be designed so that users can easily find key information, such as your menu, hours, location, phone number, and instructions on how to place a delivery order or make a reservation. Potential customers who have to search for that type of information will become frustrated, and they may simply give up and decide to visit a different restaurant or place an order elsewhere.
Incorporate Relevant Keywords
The website should contain keywords related to the type of food you serve, the ambiance in your restaurant, and other services your restaurant may offer, such as catering. People are likely to search for those keywords, and having them included on your website will help your restaurant rank well in search results.
Make sure that your restaurant’s website includes information on your location. If you have multiple restaurants, you may want to have one page that lists all the locations. If each restaurant has a different menu, or if one offers catering and another doesn’t, it may make sense to have a separate page for each to avoid confusion.
Make Sure Your Website Works on Mobile Devices
Nowadays, many people navigate the internet using a cellphone most or all of the time. It’s critical to have a website that’s mobile-friendly. The site should load quickly, it should be easy for customers to find what they’re looking for, and the text should be easy to read.
Use Google My Business and Social Media to Promote Your Restaurant
Including important information, such as your restaurant’s menu and hours, in a Google My Business listing can help your website’s local SEO rankings. Be sure to keep the listing up to date.
Encourage customers to post reviews on Google My Business, as well as Facebook and other social media channels. Those reviews can drive engagement and boost your rankings in local searches.
Keyword Performance Can Improve Your Restaurant Website’s SEO
Optimizing your restaurant’s website to incorporate best practices can draw more customers and lead to an increase in sales. Keyword Performance has worked with businesses in the restaurant industry and myriad other fields. We can review your current website, look for ways to improve it and implement targeted changes. Contact us today to learn more.
