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Around the holidays, companies are competing for customers’ attention and dollars. It can be challenging for small businesses to stand out in a field crowded with much larger competitors. A strategic content marketing plan can help your business succeed in the holiday season.
Find out What Customers Want
Some businesses always perform well around the holidays, but in many cases, trends change from year to year. Find out what’s popular this year and ask your past customers what will be important to them in the upcoming holiday season. You can send them a formal survey or simply ask people to comment on social media. Use the information you gain to guide your content marketing strategy for the holiday season.
Create Relevant and Optimized Content
If you created holiday content in previous years, review it and see if you can repurpose it. You might be able to make some minor changes and updates, but if trends or customers’ needs have changed significantly, it might be more logical to start from scratch.
Want to promote a handful of specific products? Create content explaining their features and benefits to attract customers. Holiday gift guides are a simple and straightforward way to highlight products you want to sell. Explain why a particular item would be perfect for a parent, a friend, or another important individual.
You should also focus on regularly posting fresh content. Each piece should offer new pieces of insight or advice. If you plan to post a series of articles, make sure they are arranged in a logical sequence.
Many people love the holidays because of the festivities and decorations. Incorporate images of holiday parties, presents, and people spending time around the dinner table with family and friends. If you can afford to do so, create your own images instead of using stock photos.
Conduct keyword research to find out which terms are most important to customers this year. That will help you optimize your content so it will rank well in search engines.
Use Social Media Effectively
Brainstorm ways to use content marketing on social media to reach a wide swath of customers. Post content on multiple platforms, such as your blog, Facebook, Twitter, Instagram, and other places where you have had success reaching customers in the past. Monitor the results to see which content performs well and which doesn’t live up to expectations so you can make changes as necessary.
Get Expert Help with Content Marketing and Other Services
With so many companies competing for holiday shoppers’ dollars, it can be particularly challenging for small businesses to gain an edge. This is why creating an effective content marketing strategy is essential. Keyword Performance can help you with content marketing, blog writing, search engine optimization, and social media – and so much more! Contact us today for a free, no-risk assessment.
