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In the wake of a significant ruling in the Department of Justice’s monopoly case against Google, search ranking volatility has been making headlines for being unsteady once again. Over the past week, many industry experts commented that the previously intense fluctuations in Google Search rankings that had begun to stabilize have now seen a spike in volatility, suggesting another potential unconfirmed Google Search update.
Since July 31st, there have been several instances of pronounced volatility, with notable movements also recorded on July 23rd, July 18th, and July 9th. This type of erratic behavior doesn’t come with a huge red flag as we monitor ranks and sites daily here and always see some unexpected changes going on – but it could be attributed to ongoing tests that are being done by Google – possibly even as we wait for the much-anticipated core update that has been expected in the coming weeks.
Industry speculation is also pointing to the fact that these fluctuations might be related to Google’s response to the recent DOJ ruling. The SEO community has been abuzz with discussions about the challenges posed by the current ranking shifts. Reports from various rank tracking tools, including Semrush, SimilarWeb, and Mozcast, indicate significant movement and present widespread instability.
Many SEO professionals have also shared their experiences with these recent changes and noted that the unpredictable traffic patterns and difficulties in maintaining consistent rankings may mean something. Some have even pointed out that the integration of AI into Google’s search algorithms could be contributing to the heightened volatility, making the search landscape more dynamic and unpredictable than ever before.
“At Keyword Performance, we believe that adhering to Google’s Best Practices is crucial for maintaining stable and natural search rankings,” said Thomas Lee, Owner of Keyword Performance. “In times of increased volatility, such as what we’re experiencing now, staying committed to these practices not only helps mitigate the impact of sudden ranking shifts but also ensures long-term SEO success. By focusing on quality content, ethical link-building, and user experience, we can navigate these turbulent changes and maintain our clients’ search visibility effectively.”
As we await further developments, it’s clear that SEO will continue to see fluctuations. Stay tuned for more updates on this evolving situation.
